Well, 2020 was a humbling year. We were getting settled into our new New York lives when Covid19 touched down. Despite the global pandemic, my creative life changed in ways I never thought possible.
M.A.C. Augmented Reality Experiences
I helped design a series of 6 Augmented Reality experiences for MAC Cosmetics. Our designs allowed customers to
- Try on MAC products virtually
- Take photos and gifs wearing products
- Customize makeup palettes
- Save their favorite products to their phones
View my full case study
Read Valtech’s case study here. Vogue also did a review.
Website Redesign
I put my product design skills to the test and redesigned my website. I focused on simplifying the architecture and guiding visitors through my digital space. Read about my decision process: https://gergwerk.com/gergwerk-2020/
Celebrated 10 years of GERGWERK
To top off ten years, I created a show reel of the projects I had the opportunity to work on. Take a look at some of the highlights from the last decade: https://gergwerk.com/10-years/
Helllooooooo Alexa 🎉
I am thrilled to share I have joined Amazon as a UX Motion Designer. I will be designing for the Alexa Echo Show ecosystem. Stay tuned for new exciting work coming your way!
