2019 was a great year to realign my passion of creating elegant solutions for unique digital experiences. Take a look at some of the User Experience, User Interface, and Motion Designs I produced this year.
Purposeful Website concept:
Roles: ux / ui / motion design
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Purposeful is a social giving platform that allows donors to search, discover, and donate to charities from around the globe. I designed multiple search experiences that allow donors to find new charities through three different methods; discovering results by creating an interactive personal “Mission Statement” sentence, search by charity cause, and filtering through a traditional search field. Along with UX & UI, I made interactive prototypes for user testing and created the visual design for the site.
Check out the entire case study writeup, wireframes, prototypes, visual designs, and animations I created for this project here: https://gergwerk.com/portfolio/purposeful/
AWS Reinvent website design:
Roles: ux / ui / motion design
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The Amazon AWS team came to use to design their upcoming re:Invent conference website. This learning conference is a five day spectacle of hands-on bootcamps, hackathons, workshops deep technical sessions, chalk talks, keynotes, and culminates into a massive music festival. With more than 20 individual pages, we tasked ourselves with the challenge of reworking the navigation to be more friendly to first time attendees.
Check out the entire case study writeup, wireframes, prototypes, visual designs, and animations I created for this project here: https://gergwerk.com/portfolio/aws-reinvent/
Motion Prototype:
Columbia logo animation:
Roles: animation / motion design
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Sometimes my day-to-day responsibilities extend beyond my regular digital experience role. In this case, I created the titles for Columbia’s new footwear line, SH/FT. To do this, I tracked video footage, animated the logo and text callouts, and provided these assets for the talented editor Rich Phelps.
Many months and thousands of miles later, I spotted my logo animation in Times Square, Manhattan. What a treat to behold!
REMARS logo animation:
Roles: animation / motion design / UX / UI / Visual Design / Website Design
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This is a quick motion branding exercise to promote an upcoming tech conference. Unfortunately due to NDA, I am not able to show the branding, ux, and website designs I created for this site. This animation was done with keyframes and expressions in After Effects.
One of One animation:
Roles: animation / motion design
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Two motion studies for a campaign logo reveal. The premise of this identity is that the whole cannot be complete without the sum of it’s parts.
TBS logo concepts:
Roles: branding & logo design
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Some early concepts for an online college ranking website, The Best Schools.
Other accomplishments
Additional feats of 2019:
- Continue to lecture at the University of Washington discussing animation, motion design, and UX/UI design. Take a look at a high level view of some of the things I discuss when Lecturing: https://gergwerk.com/professor-kaufman/
- Taught After Effects, Principle, and InVision Studio, gave assignments and critiqued Product Design students from University of Washington.
- Designed the UX and UI of multiple website experiences for an upcoming Amazon Game Studios release
- Logo animation and motion designs for an upcoming major Amazon Game Studios game
- Animated logos and presentation pitches for a major hockey team
- Finally started a Dribbble account: https://dribbble.com/gergwerk
- We moved across country from Seattle to Manhattan! Take a look at our coast-to-coast journey here: https://gergwerk.com/new-to-new-york/
What’s next?
I am currently working on an in-store augmented reality experience for a major cosmetics brand. Stay tuned to find out more about this project!
I’m am interested in meeting like-minded companies for future freelance and full time opportunities in New York City. In a city this big, one can never have too many new friends.