Identity process:
Best Colleges: Brand Identity
Role: Designer
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Client: Best Colleges
Agency: Tether
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Best Colleges is a website that aims to help prospective students find the school that best meets their needs through proprietary research, user-friendly guides, and hundreds of independent college rankings.
My updated mark indicates the major life change students will experience. Using Best Colleges as the first step, they ascend to their educational journey and finally achieve the knowledge to start their new career.
You can see new branding at their new website.