Looking back at 2015

By | after effects, design, gergwerk, multi touch, multi touch interface, portfolio, Seattle, Stimulant, touch screen, typography, Video, website, website design | No Comments

2015 was a very challenging year. There were many experiences that took me out of my comfort zone. Although difficult, these milestones have allowed me to challenge myself and grow in new ways. Lets take a look back at 2015!

This first project is one I am very honored and proud to have had the opportunity to work on. It was my privilege to design a projection-mapped real-time data visualization for The One World Trade Center in NYC. This 65ft x 16ft (20m x 5m) projection is the first thing visitors see when they walk into the building. This was the first time I utilized Cinema4D to create the visuals. In case you missed it, take a look at my visual and motion design process.
Image by Edward Blake.
One World Observatory lobby projectionone world trade center lobby wall designIt wasn’t long until the Millionth visitor arrived!_
Genentech Lobby Wall: Stimulant built an interactive system for the lobbies of Genentech buildings that would increase employee engagement and feature a wide variety of content. The system blends content from Genentech’s intranet, social media feeds, and building energy statistics. I produced many of the visual designs early on this project.
Image by Stimulant.Genentech Interactive Lobby Display_
AM / PM design: making back ends pretty.  This dashboard allows us to easily manage apps.   gergwerk ampm design gergwerk ampm designHere is what AM / PM used to look like:ampm-screenshot-oldLogo design Process gergwerk ampm logo process_
This year I did a major re-haul of the Gerg Werk branding and website design (although it’s safe to say you’ve already gazed upon it if you’re reading this). View the process post here.mackbook-mockup-02 gergwerk type card Gerg Werk Resume_
Save the date and wedding invites design. View the full work here. gergwerk-savethedate-2015 gergwerk-savethedate02-2015 gergwerk-savethedate03-2015_
World Famous: Produced a range of animation-ready illustration elements. Here is a small snippet of the styles I created:gergwerk style framesDigital Kitchen: I had to opportunity to work with Digital Kitchen as a freelance creative for a few months. Unfortunately due to Non Disclosure Agreements I can’t show any of the work I completed. While here, I brainstormed and conceptualized many innovative ideas for interactive installations, worked on high-profile projects, produced detailed graphic designs, and composited designs in real-world environments. Additionally, I assisted creating client-ready presentations.

Tectonic: While working here, I collaborated closely with the team to rebrand a high-profile company. Our design system scales between television, web, and mobile devices. Due to NDA, I’m unable to show this work.

One World Observatory lobby projection

One World Observatory Process Post

By | after effects, design, gergwerk, graphic user interface, gui, information architecture, photoshop, portfolio, process, Stimulant, Uncategorized | No Comments

Now that the One World Trade Center is officially open, I can talk a little about my process for creating the designs! This project marks the first time I used Cinema 4D to create the visuals. The look of the water, map, globe, lighting, and pins were all created in C4D, while the typography and stat designs were created in Photoshop. Below is the breakdown of my process.
one world observatory, one world trade center, dataviz, infographic, design, nyc_
Process Design:
Experimenting using Cinema 4D to create a quick topography. cinema 4d pin test_
Depth Maps:
Once narrowing down a good thickness and spacing for the pins, I used two depth maps to create the continents and ripples. A depth map is an informational image that changes the height between planes, all based on black, white, and grey values. White areas indicate where sections of the image will be raised up and black areas will remain lower. The ‘depth map for continents’ raises areas to create continents and the ‘depth map for pin ripples’ lifts elevations around Brazil, Europe, and Japan. Pro Tip: any area that is not 100% black or 100% white will cause the elevation in that area to be somewhere in between the highest and lowest point. In this case, our ‘pin ripple’ depth map is smooth gradient so the elevation falls off smoothly, causing cone-like shapes. depth map explination examples_
Visual Design:
Starting to add color, creating a low poly texture for the faceted oceans, and testing out placement of lights. In this rendering I’m using powerful lighting techniques called global illumination and ambient occlusion. This brings me to a very important point. If your graphics are going to be built to run in real time by a developer, work with them early in the project to make sure designs can be replicated in code. Cinema 4D is capable of very complex lighting, but there are a lot of cases when you can’t replicate it in code due to hardware and software constraints. In some instances, these effects can be replicated but it will drastically cut the frame rate in the build. Always consult your developers! After making these renders and talking with our developer Joel, I learned some of these lighting techniques aren’t practical for apps that are generated in real time. cinema 4d render of the worldcinema 4d render detail cropLighting and camera setup. High school photography classes for the win!gergwerk-One World Observatory process lightingGlobe view. The mountainous areas represent where most guests are visiting from since the opening of One World Observatory. To get this effect, I went back to using our good ol’ depth map technique.globe depth mapLastly, I created a nebula-like background using Trapcode Form in After Effects. This will be tweaked and placed behind the globe for the big transition reveal.nebula test after effects using trapcode form_
Final Design (black space represents a hallway). Graphics were created in Cinema 4d, After Effects, and composited in Photoshop. Click images for larger detail:
01-oww-map-render-full-r403 gergwerk-oneWorld-06_
Motion Graphic studies: Now that the designs are signed off from the client, it’s time to give the visuals some movement.

These first animations are tests for the stat ribbon. Stats update in real time based on live data being collected when tickets are scanned. While creating motion studies, I like to produce one direction with lots of complex movement and a second that is much more restrained. This allows our developers to start building the simpler version and add in additional flair if there is time.

Once tickets are scanned, country of origin labels will populate on the map. Some of these animations transition on at a harsh angle as a way to continue the faceted design language.

This is the Welcome Wall animation (area above the hallway) that greets visitors in a variety of foreign languages. These languages update in real time based on where people are visiting from. To continue with the OWO faceted design language, angular shapes and sharp shines reveal and hide images as a transitional approach.

And that’s it! I feel honored to have been a part of such a grand experience. I will leave you with an image taken by a visitor of the One World Observatory.  To see the portfolio page for this project visit: http://gergwerk.com/portfolio/one-world-observatory/. Au revoir!One World Observatory data wall by Edward BlakeImage by Edward Blake
Client:  Hettama Group // Legends
Agency: Stimulant

Stimulant credit list:
Design Director: Nathan Moody
Art Director: Jules Konig
Design Lead // Motion Designer: Gregory Kaufman
Technical Lead: Joel Pryde

Project Manager: Julie Yamato
Quality Assurance Lead: Aron Schoppert


GERG WERK Redesign

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gergwerk tablet redesignGerg Werk Resumegergwerk type card Over the last few months I have dedicated myself to revitalizing the Gerg Werk identity. As a large portion of my design practice utilizes motion and video, I wanted to give homage to these aspects in the redesign. I have done this by visualizing the new Gerg Werk logo as a modified keyframe icon. In animation, keyframes mark the start and end of any transition by moving objects at a steady, constant rate. If you want to give the audience a little razzle dazzle, Easing Keyframes will allow objects to move with inertia, style, and elegance. One type of Easing Keyframe is visualized as a hourglass shape. This ‘Bezier’ Keyframe not only represents style and personality, but also resembles a lowercase ‘g’.types of keyframesIn case you were wondering how these keyframe types effect how objects move, I’ve created a short animation below.
Keyframe – the movement is linear, lacks variety in speed by moving objects in a constant rate
Ease Out – will start the animation slowly, and finish at full speed
Ease In – will start the animation at full speed, then finish slowly
Bezier – shares attributes from both easing keyframes. It is this extra style and attention to detail that I hope to continue to include throughout my work.
Design elements using the Bezier Keyframe as inspiration for the letter ‘g’. After lots of sketching, I was able to create a larger mark that also utilizes the Bezier Keyframe into the initials GWK – Gerg Werk.gergwerk logomark design_
Process sketch variations:gergwerk-test-pattern gergwerk-test-pattern-detail gergwerk-letterforms


One World Observatory teaser post

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This is a teaser post based on the latest project I worked on in 2015. Now that the building is open to the public, I can announce that I’m very fortunate to have had the opportunity to design a large scale projection data visualization for the One World Observatory in New York City. For final designs and many more details, see this project in my portfolio here: http://gergwerk.com/portfolio/one-world-observatory/.
Photos from NY Curbedone world observatory, one world trade center, dataviz, infographic, design, nyc one world observatory, one world trade center, dataviz, infographic, design, nyc_
Photos from The Gothamist. one world trade center, projection map, design


Looking back at 2014

By | brand, brand identity, dance, design, gergwerk, gui, portfolio, Stimulant, typography, Uncategorized | No Comments

Lets take a look back at the work I was a part of in 2014.

First, a project that has won the top spot for best use of technology at the Event Design Awards 2014, the Genentech Pipeline Explorer. My role on this project was visual designer, motion designer, and post production. I also co-wrote a blog post that documents our process, which includes  behind the scenes images and lots of project details.

Genentech BioOncology Pipeline at ASCO 2014 from Stimulant on Vimeo.

Second, the interactive art installation for Decibel Fesitval called dBcube. This highly experimental four-sided interactive dance cube received tons of attention from festival goers. The USS Enterprise helmsman, George Takai, also had his turn.

#dBcube at EMP for Decibel Festival 2014 from Stimulant on Vimeo.

A personal favorite of mine is an exhibit for the MOHAI museum in Seattle. The Launchpad uses interactive multi-touch mirrors, depth-sensing cameras, and a real time reactive particle system.

MOHAI Launchpad from Stimulant on Vimeo.

I had the opportunity to  work on branding for my good friend, Noise Jockey. In his spare time, NJ is field recording, producing sound design, sound effects, and music. Here is the final logotype design lockup at the top of his website.Noise Jockey website redesign, gerg werk_
Reversed logomark optionsnoise jockey logomarks, logo_
Alternative direction using Morse code as sound and visual symbolnoise jockey logomarks, logo_
Alternative direction using a noise maker as main logonoise-maker-blog_
Color and layout exploration for logotype noise jockey, logotypes, logo_
Sketch and type explorationsnoise jockey documentation, process


2014 Decibel Festival Cube

By | dance, design, dj culture, gergwerk, photography, portfolio, process, Seattle, Stimulant, Video | No Comments

For the 2014 Decibel Festival, Stimulant designed and built an interactive art installation. The Decibel Cube (#dbCube) uses four Kinect 2’s to track dancers movement across a four foot, five sided plexiglass cube.  Dancers on opposite sides share a unique experience as flowing interactive ribbons connect their virtual bodies. These generated graphics pulse in real-time as the visuals cycle through multiple virtual environments.

Stimulant has made the source code available at https://github.com/stimulant/dbcube. This includes the Cinder project for GPU-powered graphics, the node.js software for client synchronization, and even a vvvv patch for audio analysis. The tech discussion is happening over on the Cinder forums.

Hardware for the dbCube__
Joel Pryde and Aron Schoppert setup before Decibel Festival starts.
Joel Pryde and Aron Schoppert setup before Decibel Festival starts.__
Testing completetesting complete!
One of the many virtual environments.One of the many virtual environments.

Client: Decibel Festival
Agency: Stimulant

Stimulant credit list:
Design Director: Darren David
Art Director: Jules Konig
Project Manager: Kristi Torgrimson
Technical Director: Josh Santangelo
Technical Lead: Joel Pryde
Concept Design and Visual Design: Jules Konig and Gregory Kaufman
Quality Assurance Lead: Aron Schoppert
Video cinematography and post production: Gregory Kaufman